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Steve LaFrance CFP®, AIF®, ChSNC®, MBA

Director of Investment Management, Financial Advisor

I became a part of Blakely Financial in early 2009, bringing with me experience from a leading global wealth management firm based in Switzerland. I focus on addressing the financial planning needs of professionals, business owners, and retirees. It is deeply rewarding to use my extensive experience and education to assist individuals in making informed financial decisions and building confidence for their future.

I am dedicated to providing quality strategies customized to our client’s needs. My goal is to be a primary source of financial advice, and he concentrates his efforts on developing long-term relationships through a commitment to quality client service. I provide a high level of service and an ongoing dialogue, including regular portfolio reviews and performance analysis.

I am very active in the Triad community and reside in Greensboro with my wife, Emily, and our two sons. I enjoy coaching youth baseball, mountain biking, kayaking, sailing, and piddling in the garage. Some of my most cherished memories are from our family beach trips to the North Carolina coast.

Professional Designations, Registrations, and Licenses

  • CERTIFIED FINANCIAL PLANNER™ certification awarded by CFP Board
  • Accredited Investment Fiduciary, AIF®, College for Fiduciary Studies
  • Chartered Special Needs Consultant® designation awarded by The American College of Financial Services®
  • Registered representative and Investment Adviser Representative of Commonwealth Financial Network®
  • FINRA Series 7 securities registration
  • FINRA Series 66 (Investment Adviser Representative) securities registration
  • Life and disability insurance licensed
  • Long-term care insurance licensed

Professional Memberships

  • Society of Financial Service Professionals

Education

  • NC State University, Raleigh, NC –  B.S. in Natural Resources
  • Wake Forest University, Winston-Salem, NC – M.B.A in Business

Personal Points

If I wrote my own job description…

Chief Solver

My superpower would be…

Teleportation

My favorite quote is…

“A ballplayer spends a good piece of his life gripping a baseball, and in the end, it turns out that it was the other way around all along.” – Jim Bouton

Causes I’m passionate about…

Kiwanis Club of High Point, Glory Ridge (a Christian youth camp supported by our church) Supporting families with special needs

My top 3 reads and podcasts are…

Freakonomics, Youth Baseball Edge, Life of the Beloved

My happy hour order is…

An Old Fashioned

More Articles & Videos by Steve LaFrance

Building a Resilient Financial Plan for Life's Uncertainties

Building a Resilient Financial Plan for Life’s Uncertainties

Learn how a resilient financial plan provides you with the flexibility to adapt to change while maintaining focus on your long-term objectives.

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August Market Update 2025

August Market Update 2025

Join Steve LaFrance, CFP® with Blakely Financial as he updates you on the last month in 3 minutes.

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July Market Update 2025

July Market Update 2025

Join Steve LaFrance, CFP® with Blakely Financial as he updates you on the last month in 3 minutes.

Watch Now
Social Security Key Factors to Consider

Social Security: Key Factors to Consider

Learn about when and how to claim Social Security and how to integrate this benefit into a broader financial plan for long-term confidence.

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Strategic Education Funding: Advanced Approaches

Strategic Education Funding: Advanced Approaches

Learn about several advanced approaches families can consider when building an education funding plan that aligns with their long-term goals.

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Financial Literacy Month Books to Read

Financial Literacy Month: Books to Read

One of the best ways to improve your financial knowledge is through reading, and we’ve rounded up some of our favorite books for Financial Literacy Month.

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Credentialed Professionals

Blakely Financial team members are committed to providing clarity, insight and guidance for our clients through financial planning. A commitment to ongoing improvement and continued education is paramount to doing so. Our team has obtained the following certifications:

Robert BlakelyEmily PromiseSteve LaFrance
Robert Blakely
Emily PromiseSteve LaFranceYesenia DavilaErin Babineau
Robert BlakelySteve LaFranceEmily Promise
AAMS™Donna Blakely
Stephanie LanierYesenia Davila
Steve LaFrance
Robert Blakely
Steve LaFranceDonna Blakely
Emily PromiseNoah JohnsonSam Levin
Robert Blakely
Emily Promise
Emily Promise

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